Raising the Bar: How Uncle Nearest Became a Billion-Dollar Brand with Soul

December 10, 2025

Raising the Bar: How Uncle Nearest Became a Billion-Dollar Brand with Soul

December 10, 2025

Raising the Bar: How Uncle Nearest Became a Billion-Dollar Brand with Soul

December 10, 2025

Some companies chase market share; others chase meaning. And then there are rare brands that change what we believe is possible—by honoring history, elevating community, and building with intention.

Uncle Nearest Premium Whiskey, founded in 2017 by serial entrepreneur and author Fawn Weaver, has done exactly that. In just a few short years, it has reached a jaw-dropping milestone: a $1.1 billion valuation—a level few brands ever achieve, especially one rooted in restoring the legacy of a Black innovator history nearly erased.

This is more than a business success story. It’s a story of restoration, courage, and excellence.

A Legacy Restored


Uncle Nearest honors Nathan “Nearest” Green—the master distiller who taught Jack Daniel the craft. His contribution was hidden for generations, but Weaver made it her mission to put his name where it always belonged—front and center, in history and on every bottle.

And the results speak loudly:

Uncle Nearest is now the
fastest-growing American whiskey brand in history, reshaping the identity of an industry that rarely reflected the pioneers who built it.

Numbers That Tell a Bigger Story


In seven years, Uncle Nearest has:

  • expanded into 30,000+ venues across 12 countries
  • built a 432-acre distillery experience in Tennessee
  • tripled sales since 2021
  • projected $100M in revenue in 2024

These aren’t just business milestones— they’re cultural statements. When legacy meets leadership, markets take notice.

Built on Purpose, Backed by Performance


At the center is founder Fawn Weaver—a visionary leader who combined emotional intelligence, historical truth-telling, and world-class execution. She didn’t build a whiskey company. She built a movement.

Her team reflects that mission, with women and people of color leading across the organization—making it one of the most inclusive leadership models in the spirits industry.

Every bottle is a message: Black excellence has always existed—now we must recognize it.

Lessons Emerging Entrepreneurs Can Apply


Uncle Nearest offers timeless wisdom for anyone building something meaningful:

Honor the past.

Truth builds trust—and trust builds brands.

Build with integrity.

Excellence is a decision, one detail at a time.

Scale with purpose.

When your mission is clear, momentum follows.

Lead courageously.

It takes vision to correct a narrative—and courage to tell the truth beautifully.

A Toast to the Future.

What started as a tribute has become a global powerhouse. And the story is far from over.

With an expanding footprint, generational impact, and a billion-dollar valuation, Uncle Nearest is proving something powerful:

You can build legacy while rewriting history—and claim your place in the future at the same time.

In a marketplace full of noise, this brand reminds us that authenticity beats hype, and excellence—real excellence—never fades.


For everyone building something with cultural meaning and global ambition, let this be your proof:

You don’t have to choose between honoring the past and shaping the future. You can do both—brilliantly.

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Real estate development has long served as a powerful pathway toward wealth creation, influence, and community transformation—but BIPOC developers have historically faced limited access, systemic barriers, and a lack of industry entry points. The Emerging Developers Program (EDP) is working to change that narrative. Created to open doors for BIPOC developers and homeowners, EDP offers unparalleled education, mentorship, and practical resources designed to help participants turn property into prosperity—for themselves and for their communities. This program is not simply a course. It is a blueprint for economic empowerment, a launchpad for new developers, and a movement ensuring that the future of housing development includes the people most impacted by inequity. A Program Built for Aspiring and Advancing BIPOC Developers The Emerging Developers Program supports participants at all stages of their real estate journey. Whether individuals are new to development or currently managing projects, EDP equips them with the tools, strategies, and confidence needed to build careers in infill and single-family housing development. The program delivers: Virtual learning through an interactive Zoom-based experience A 3-month comprehensive curriculum, covering foundational principles through advanced development strategies A supportive community, including industry mentors and resources tailored to Black-led development firms Registration for Cohort 8 is coming soon, offering another opportunity for emerging developers to accelerate their skills and deepen their impact. As many graduates affirm, the Emerging Developers Program is transformative—providing knowledge and insights that empower participants to take on development projects they once viewed as out of reach.
By Urban Enterprise Staff December 11, 2025
For California entrepreneurs seeking an edge in the state procurement marketplace, certification through the California Department of General Services (DGS) remains one of the most effective ways to increase visibility, access contracting opportunities, and compete more fairly for government contracts. DGS’s Office of Small Business and Disabled Veteran Business Enterprise Services (OSDS) oversees certification for both Small Business (SB) and Disabled Veteran Business Enterprise (DVBE) designations — and understanding how to apply or re-apply is essential for business growth. What the SB and DVBE Certifications Do The SB and DVBE certification programs are designed to promote and increase participation by small businesses — including veteran-owned firms — in state contracting. 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For most SB applications, average gross annual revenues over the previous three years must fall below the threshold defined for the business’s industry category. Disabled Veteran Business Enterprise (DVBE): DVBE certification is specifically for businesses owned by disabled veterans. To qualify, the business must meet several requirements: At least 51% owned by one or more disabled veterans Disabled veteran(s) must be actively managing and controlling the day-to-day operations and decision-making The veteran(s) must have a service-connected disability as verified by the U.S. Department of Veterans Affairs (typically at least 10% disability) The firm’s home office must be located in the U.S. and properly registered to do business in California For certain business structures such as LLCs, the entity may need to be wholly owned by qualifying disabled veterans These requirements, set out in DGS’s certification criteria, ensure that only legitimate disabled veteran-owned businesses receive DVBE certification and access to corresponding opportunities. How to Apply or Re-Apply 1. Register on Cal eProcure All certification applications are submitted through Cal eProcure — California’s online procurement portal. 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Processing times vary but generally range from a few weeks to a couple of months depending on workload and completeness of the submission. 5. Renew on Time Certification is typically valid for two years and must be renewed before expiration. Re-application requirements mirror the initial application process, and businesses should begin renewal well before their current certifications lapse. Why Certification Still Matters For many California vendors, SB and DVBE certifications unlock opportunities that would be difficult to access otherwise. Certified firms are more likely to be considered for: State agency contracts and solicitations that prioritize or require certified vendors SB/DVBE Option contracts , where state agencies can award directly to certified firms Prime contractor subcontracting goals , particularly for DVBEs Educational and outreach events that connect vendors with buyers and procurement professionals Certification also supports compliance with state procurement goals — such as the minimum DVBE participation rate of 3% in many solicitations — meaning agencies and primes actively seek certified DVBEs as part of responsible bidding. Getting Support and More Information The DGS Office of Small Business and DVBE Services offers outreach, training, and assistance to help applicants successfully navigate the certification process. You can contact the office at (916) 375-4940 or via email at OSDSHelp@dgs.ca.gov for help with applications, renewals, or understanding program requirements. Whether you are applying for the first time or renewing your SB/DVBE certification, completing the process through Cal eProcure positions your business to compete more effectively in California’s public procurement landscape. Certification opens doors — and in an increasingly competitive market, having that verified status can make a decisive difference
By Kim Anthony December 13, 2025
Humble Lukanga’s Journey of Stewardship, Integrity, and Care
By Urban Enterprise Staff December 11, 2025
Real estate development has long served as a powerful pathway toward wealth creation, influence, and community transformation—but BIPOC developers have historically faced limited access, systemic barriers, and a lack of industry entry points. The Emerging Developers Program (EDP) is working to change that narrative. Created to open doors for BIPOC developers and homeowners, EDP offers unparalleled education, mentorship, and practical resources designed to help participants turn property into prosperity—for themselves and for their communities. This program is not simply a course. It is a blueprint for economic empowerment, a launchpad for new developers, and a movement ensuring that the future of housing development includes the people most impacted by inequity. A Program Built for Aspiring and Advancing BIPOC Developers The Emerging Developers Program supports participants at all stages of their real estate journey. Whether individuals are new to development or currently managing projects, EDP equips them with the tools, strategies, and confidence needed to build careers in infill and single-family housing development. The program delivers: Virtual learning through an interactive Zoom-based experience A 3-month comprehensive curriculum, covering foundational principles through advanced development strategies A supportive community, including industry mentors and resources tailored to Black-led development firms Registration for Cohort 8 is coming soon, offering another opportunity for emerging developers to accelerate their skills and deepen their impact. As many graduates affirm, the Emerging Developers Program is transformative—providing knowledge and insights that empower participants to take on development projects they once viewed as out of reach.
By Urban Enterprise Staff December 11, 2025
For California entrepreneurs seeking an edge in the state procurement marketplace, certification through the California Department of General Services (DGS) remains one of the most effective ways to increase visibility, access contracting opportunities, and compete more fairly for government contracts. DGS’s Office of Small Business and Disabled Veteran Business Enterprise Services (OSDS) oversees certification for both Small Business (SB) and Disabled Veteran Business Enterprise (DVBE) designations — and understanding how to apply or re-apply is essential for business growth. What the SB and DVBE Certifications Do The SB and DVBE certification programs are designed to promote and increase participation by small businesses — including veteran-owned firms — in state contracting. Certification can help businesses: Appear in the official California certified vendor directory used by state agencies and prime contractors Be considered for direct contracting opportunities through the SB/DVBE Option Participate in solicitations with bid preferences or incentive programs Expand access to state procurement markets worth billions annually Certification also supports broader policy goals: California law calls for specific participation targets — such as a 3% DVBE participation requirement on many state contracts — and agencies seek to maximize involvement from certified firms. Who Qualifies for SB and DVBE Certification Small Business (SB): To qualify as a certified small business in California, a firm must be independently owned and operated, meet state revenue size standards, and have its principal office in California. For most SB applications, average gross annual revenues over the previous three years must fall below the threshold defined for the business’s industry category. Disabled Veteran Business Enterprise (DVBE): DVBE certification is specifically for businesses owned by disabled veterans. To qualify, the business must meet several requirements: At least 51% owned by one or more disabled veterans Disabled veteran(s) must be actively managing and controlling the day-to-day operations and decision-making The veteran(s) must have a service-connected disability as verified by the U.S. Department of Veterans Affairs (typically at least 10% disability) The firm’s home office must be located in the U.S. and properly registered to do business in California For certain business structures such as LLCs, the entity may need to be wholly owned by qualifying disabled veterans These requirements, set out in DGS’s certification criteria, ensure that only legitimate disabled veteran-owned businesses receive DVBE certification and access to corresponding opportunities. How to Apply or Re-Apply 1. Register on Cal eProcure All certification applications are submitted through Cal eProcure — California’s online procurement portal. Businesses must first create or update their profile on the system before beginning the certification process. 2. Complete the Certification Application Once registered, log in to Cal eProcure and navigate to the Small Business/DVBE services section. Select the appropriate certification type — SB, DVBE, or both — and complete the questionnaire. Applicants need to provide documentation supporting ownership, structure, financials, veteran disability status, and control of the business. 3. Upload Required Documentation Required attachments typically include tax returns, ownership agreements, veteran disability verification (e.g., VA award letter), government-issued IDs, and other supporting evidence. Ensuring files are complete and clearly labeled reduces processing delays. 4. Submit and Monitor Status After submission, the Office of Small Business and DVBE Services reviews the application. Processing times vary but generally range from a few weeks to a couple of months depending on workload and completeness of the submission. 5. Renew on Time Certification is typically valid for two years and must be renewed before expiration. Re-application requirements mirror the initial application process, and businesses should begin renewal well before their current certifications lapse. Why Certification Still Matters For many California vendors, SB and DVBE certifications unlock opportunities that would be difficult to access otherwise. Certified firms are more likely to be considered for: State agency contracts and solicitations that prioritize or require certified vendors SB/DVBE Option contracts , where state agencies can award directly to certified firms Prime contractor subcontracting goals , particularly for DVBEs Educational and outreach events that connect vendors with buyers and procurement professionals Certification also supports compliance with state procurement goals — such as the minimum DVBE participation rate of 3% in many solicitations — meaning agencies and primes actively seek certified DVBEs as part of responsible bidding. Getting Support and More Information The DGS Office of Small Business and DVBE Services offers outreach, training, and assistance to help applicants successfully navigate the certification process. You can contact the office at (916) 375-4940 or via email at OSDSHelp@dgs.ca.gov for help with applications, renewals, or understanding program requirements. Whether you are applying for the first time or renewing your SB/DVBE certification, completing the process through Cal eProcure positions your business to compete more effectively in California’s public procurement landscape. Certification opens doors — and in an increasingly competitive market, having that verified status can make a decisive difference

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